Mass customization needs to go beyond technology Essay

Mass customization needs to go beyond technology - Essay Example Concerning the preparation for the mass customization, the author notes that it is a process that involves the production side and supply-chain vantage point. Some of the aspects that the author has touched in regard to the preparation for the mass customization is the organizational transformation. Some of the aspects that the article presents that guides the preparation for the mass customization include; modular design, the level of the mass customization, and among others. In conclusion, the article notes that the issue of the mass customization is the one that requires â€Å"careful preparation in every stage the supply chain and also enriching buying experience of the customers†. The author concludes by saying that the changing markets are the principal guidance for the mass customization. With the increasing population in the world, the market is no longer homogenous and stable. The idea of the mass customization, therefore, seems as the best solution to these challenges. The article has a particularly perfect managerial implication in that it has discussed the need for the mass customization of the products. In particular interest, the article has used the painting industry in India to discuss how the customization of the products for the individual customers can lead to the customer satisfaction. This is particularly true because in the changing trends around the world there is a need for the managers/organizations to ensure that the varied needs of the customers are met through mass customization.